Emotiva started with a simple question: “Why can’t we have amazing audio and video—at prices that don’t threaten our mortgage?”And it was a good question. As high-end audio chased an ever-shrinking market with ever-more-costly gear, the price of sonic nirvana shot out of reach. New audiophiles shook their heads and said, “You know, a soundbar and a receiver may not be that bad. At least I won’t be filing for divorce.” At the same time high-end audio prices were climbing, Dan Laufman and his team were helping some of the best names in audio manufacture their gear. Dan saw the inefficiencies in the system, and the ever-climbing prices, and decided to do something about it. His goal was lofty: to deliver stunning performance at sane cost…in products so amazing that they really were the only choice at their price. The result is Emotiva. Emotiva is named for Dan’s—and his teams’—passion. Their emotional involvement with great music and film, their thrill at bringing top-level performance to more people than ever before, the fun of changing the game of high-end audio. While the team has grown over the years, everyone at Emotiva still hews to the same basic values, and takes pride in creating products that redefine what you see and hear—as well as what you pay.