It’s rare, if not impossible to find a true 3-way center channel speaker at even close to what the Prime Center costs. Leveraging design elements and technology from the SVS Ultra Center, the Prime Center speaker features premium drivers and crossover components, and sophisticated engineering that put it in a class by itself when compared to other center speakers in its class.

Center channel speakers are often considered the most underrated speakers in a home theater because they handle so much of the content yet are designed as afterthoughts by many audio brands. The SVS Prime Center accepts no compromises and anchors the front soundstage of a 5.1 home theater surround sound system or other set-ups with precision and power that complements even the most high-end multi-channel systems.

Well-equipped to play the most important role in a surround sound home theater, every aspect of the Prime Center speaker was designed for sonic excellence. From the premium grade drivers and sophisticated SoundMatch three-way crossover to the extra-thick baffle, internal bracing, and FEA optimized tweeter diffuser, the Prime Center channel speaker’s design and engineering features drive its performance into uncharted territory for a center channel speaker at its price.

Prime Driver & Tweeter Design
Since center channel speakers handle a large percentage of the audio content, including dialogue and vocals, and much of that sound falls within the mid-range, SVS engineered an incredibly light and rigid polypropylene cone for the Prime Center speaker’s mid-range driver to provide a flat frequency response and to generate the SPL necessary for stunning in-room dynamics and an expansive front soundstage. The mid-range driver is also housed in its own sub-enclosure within the cabinet to ensure there’s no modulation from the robust woofers.

The 1-inch aluminum dome tweeter is light, efficient, and rigid, playing crystal clear at high volumes for a sense of utter transparency while offering an ‘airy’ presentation and incredibly unveiled highs so female vocals and dialogue always sound crisp, smooth and clear. The potent 5.25-inch woofers are built on an all-new cast ABS-fibreglass composite basket for precise component alignment and an inert frame without resonances or added harmonics. The light and rigid cone material render a flat frequency response and deliver deep and authoritative low-frequency playback. For optimized bass extension, the cabinet is rear-ported and optimally tuned for dual woofers.

Innovative SoundMatch Crossover Design
Providing the perfectly balanced voicing for the Prime Center speaker is a proprietary SVS SoundMatch crossover that sports premium-grade capacitors, air-core inductors, and heavy-trace printed circuit boards. This combination of high-quality components yields lower distortion, tighter tolerances, and all-around better sound for the critical, dialogue, and action-focused front soundstage. The 3-way crossover is uniquely tuned so each driver blends perfectly with each other while offering excellent on and off-axis response and pinpoint spatial imaging for the most convincing audio experience possible.

Performance Driven Cabinet Design and Geometry
Tapered edges on the Prime Center speaker’s front baffle, known as chamfers, minimize edge diffraction for clear and precise sound staging. The cabinet’s presence is substantial but it does not take over a room visually and offers a modern industrial feel with acoustic enhancements like shorting rings and a tweeter diffuser. All of these advancements are packed into an attractively styled cabinet available in stunning piano gloss black or premium black ash finish.

Orders ship Sunday through Friday from our offices in Dubai, UAE.

In-stock products typically ship within 48 hours and should be expected to arrive in 3-4 business days. Orders outside of the UAE should be expected to arrive in 5-7 business days.

Pre-order and backorder products will state the approximate delivery timeline beside the Add To Cart button.

If you would like to place a custom order, chat with our specialists for a guided shopping experience. Once your order has been placed, a timeline will be provided depending on your order details.

- Free delivery within the UAE
- Shipping charges will be calculated upon checkout for orders outside of the UAE (Bahrain, Oman, Kuwait, Saudi Arabia & Qatar).
- Taxes and duties are calculated according to the applicable laws of the state or country an item is shipped to and are the customer's responsibility.

For additional information on shipping and our exchange & return policy visit our help center.

Installation charges are applicable and can be paid upon delivery for our clients based in Dubai.

- Installation Charges: AED 450 Per Hour
- Speaker Cables: AED 32 Per Meter
- Trunking: AED 10 Per Meter

For clients based outside of the UAE, please contact our specialists and we will share an estimate based on your requirements.